Creative Campaign

HOUSE OF ERRORS

HOUSE OF ERRORS Spring 2026 Asia Tour - Taipei

After a successful first pop-up in Taipei, House of Errors came back for round two. This time, Cactus designed the entire storefront with culturally rooted installations and props to make the UK brand feel more at home for Taiwanese audiences. Traditional window frames became tabletops, classic cake molds became decorative accents, and everything was painted in the brand's signature blue. The signage and in-store information cards drew from the visual language of traditional Taiwanese acrylic shop signs, quietly folding a familiar local aesthetic into every corner of the space. Together, these details became a living example of how two distinct cultures can come together seamlessly, creating a shopping experience that felt welcoming, considered, and genuinely inclusive for local customers.

Promote Shoot

Alongside the culturally intentional pop-up, House of Errors carried that same spirit into their campaign. Cactus (Creative Director) brought the team to a tea plantation in Taiwan to complement the green colorway of the 'AGUIRRE' collection, letting the landscape speak for itself. Beyond the visuals, the decision to cast models who don't fit the typical high-fashion mold was just as intentional, giving the campaign a sense of authenticity that resonated far more with their audience than a conventional shoot would have.

HOUSE OF ERRORS 2026 Taipei Pop Up

After a successful first pop-up in Taipei, House of Errors came back for round two. This time, Cactus designed the entire storefront with culturally rooted installations and props to make the UK brand feel more at home for Taiwanese audiences. Traditional window frames became tabletops, classic cake molds became decorative accents, and everything was painted in the brand's signature blue. The signage and in-store information cards drew from the visual language of traditional Taiwanese acrylic shop signs, quietly folding a familiar local aesthetic into every corner of the space. Together, these details became a living example of how two distinct cultures can come together seamlessly, creating a shopping experience that felt welcoming, considered, and genuinely inclusive for local customers.

Project

HOUSE OF ERRORS Spring 2026 Asia Tour - Taipei Promote Shoot & Pop Up

Production

STOREBYCACTUS, INTENTION®, FLOM_

Creative Director & Art Director

Cactus Hsu

Year

2026

Credit

Promote Shoot Crew

品牌 Brand｜House of Errors

創意總監 Creative Director｜Cactus Hsu
動態攝影師 Videographer｜許汀 Nicolashsu
攝影師 Photographer｜Puzzle
製作公司 Production Company｜INTENTION®
製作統籌 Production Coordinator｜尹馨 meimei
攝影助理 Photography Assistant｜檸檬
模特兒 Model｜吳一鋒、小妹與大叔
場地 Location ｜八卦茶園雍富成記

Pop Up Crew
品牌 Brand｜House of Errors

創意總監 Creative Director (CD) & 製作人 Producer｜Cactus Hsu

製作公司 Production Company｜STOREBYCACTUS, FLOM_

HOUSE OF ERRORS 2025 Taipei - "BRAVURA" Campaign & Pop Up

Creative direction for the brand’s Taipei image set, from concept and styling to on set visual decisions. The work reframed Taipei as a surreal stage, blending local texture with the label’s offbeat tone and delivering cohesive assets for social and decks. Role creative director. Date June 3, 2025. Location Taipei.

"BRAVURA" Taipei Campaign

Date June 3, 2025. Location Taipei.

Creative direction for the brand’s Taipei image set, from concept and styling to on set visual decisions. The work reframed Taipei as a surreal stage, blending local texture with the label’s offbeat tone and delivering cohesive assets for social and decks.

HOUSE OF ERRORS 2025 Taipei Pop Up

Dates May 31 to June 1, 2025. Location Taipei.

End to end creative and production for a two day activation in the East District. Planned spatial layout, fixture and signage, and product presentation to mirror the campaign mood and guide flow.