Cactus Valley “Cactus Valley to the World” Taipei Campaign

Creative Director Statement

Arizona-based AZVA Studio wanted to build their brand identity through culturally considered campaigns in Asia, and chose Taiwan as their first stop. Cactus blended the brand's street-rooted character with Taiwan's traditional street culture and local pet bird shops, weaving the brand's spirit and aesthetic into a completely new identity. The result is a brand universe built in a way the market hadn't seen before.